Flowers for Jane was born in Port Melbourne in 2014 and fast became one of Melbourne's top Online florists. We began by delivering our signature ' blooms of the day'.
Five years later, in September 2019, I took over the business. My name is Cassy Canterford.
I fell in love with floristry when I was sixteen during work experience. Since then, every part of my life has been working towards this moment.
Flowers for Jane now offers, delivery tracking, flower care instructions, wet packing and flower food. As well, widening our delivery zone to Melbourne and hundreds of surrounding suburbs.
We no longer offer 'blooms of the day'.
Why you ask?
Our business has grown so much that when we visit the wholesaler every morning, we find it hard to buy enough of the same flowers to make 'cookie cutter' bunches.
So, now we find our lovely customers are simply trusting us to put together something beautiful.
My mission is, and always has been, helping you cherish the ones you love, with beautiful flowers.
Cassy Canterford - Owner
I am a qualified Florist, completing my apprenticeship in 2000 with Box Hill Institute.
Highlights of my career have been working in many florist shops around Melbourne. Moving my way up from apprentice, to florist, senior florist and now business owner
The most memorable moments have been competing in Interflora competitions and working at the Melbourne International Flower and Garden show.
Connect With me on Linkedin: https://www.linkedin.com/in/cassycanterford/