Our Story

Cassy Canterford - Owner of florist "Flowers by Cassy"  and founder of the "best bud"' and "Flowers for Jane®" network.

I am a qualified florist, completing my apprenticeship with Box Hill Institute in 2000.

Over my 20+ years in the industry, I have worked in many florist shops around Melbourne, fulfilling hundreds of orders for multiple order gatherer websites.

Cassy Canterford - Flowers for Jane - Helping small florists bloom

My vision, borne from this experience, was to create a trusted floral brand. Developed by a florist for florists'. One that will help small local businesses bloom, not compete against them.

More importantly, one that is trusted, reliable, truthful and transparent to customers. Offering consistently artfully styled products and utmost value for service.

I personally oversee collaborations with other small floral businesses; endeavouring to guarantee premium quality, workmanship, and service. Above all else, helping customers send heartfelt thoughts through a meaningful array of flowers, all with same day delivery.*

Flowers for Jane has been in operation since 2014.

I took over in 2019 and began developing the expansion straight away.

The ‘Flowers for Jane’ style may not follow the typical floristry elements and principles of design I learnt in my apprenticeship. However it has been adapted to meet market requirements.
This style and business model has been tried and tested over more than two years now by "Flowers by Cassy". I've found it to satisfy customers and increase my business revenue. I'm now on the lookout for other small local florists (out of our current delivery zone) so we can bloom together.

Connect With me on Linkedin: https://www.linkedin.com/in/cassycanterford/