Our Story
“FLOWERS FOR JANE,”
‘Flowers for Jane®’ is a growing bunch of trusted and reputable florists who we call “best buds”
Together, our mission is to deliver affordable, simple, on-trend flower bunches and vases full of daily seasonal flowers.
We make ordering flowers online simple by using our beautiful "florist choice blooms" or a “mixed all-sort” in every arrangement we make that day.
Collaborating with passionate real, local Florists’, means our delivery zone is always expanding.
Our vision is to create a floral brand large enough to deliver far and wide, whilst remaining small enough to care and ensure you derive meaningfulness from our service.
Whether you want to beautify a special occasion, or simply brighten someone’s day, our flower delivery service is perfect to send your love when you can’t be there in person.
Head Office is located at Florist "Flowers by Cassy"
8/320 Reserve Rd, Cheltenham
Delivery days Monday to Friday
Cassy Canterford - Owner of florist "Flowers by Cassy" and founder of the "best bud"' and "Flowers for Jane®" network.
I am a qualified florist, completing my apprenticeship with Box Hill Institute in 2000.
Over my 20+ years in the industry, I have worked in many florist shops around Melbourne, fulfilling hundreds of orders for multiple order gatherer websites.
My vision, borne from this experience, was to create a trusted floral brand. Developed by a florist for florists'. One that will help small local businesses bloom, not compete against them.
More importantly, one that is trusted, reliable, truthful and transparent to customers. Offering consistently artfully styled products and utmost value for service.
I personally oversee collaborations with other small floral businesses; endeavouring to guarantee premium quality, workmanship, and service. Above all else, helping customers send heartfelt thoughts through a meaningful array of flowers, all with same day delivery.*
Flowers for Jane has been in operation since 2014.
I took over in 2019 and began developing the expansion straight away.
The ‘Flowers for Jane’ style may not follow the typical floristry elements and principles of design I learnt in my apprenticeship. However it has been adapted to meet market requirements.
This style and business model has been tried and tested over more than two years now by "Flowers by Cassy". I've found it to satisfy customers and increase my business revenue. I'm now on the lookout for other small local florists (out of our current delivery zone) so we can bloom together.
Connect With me on Linkedin: https://www.linkedin.com/in/cassycanterford/