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About Flowers by Jane's owner, Cassy Canterford and her floristry journey.


I decided to become a florist when I was 16 (do I dare tell you, back in 1993), I did work experience in year 9 at Julie Ann's Florist in Mentone. Thelma and Kylie inspired me. Then in 1994 I did a short 6 week course with Victoria Whitelaw of "Victoria Whitelaw beautiful flowers", when she was a teacher at Julie Ann's Florist. She gave me so much encouragement and made me believe I had talent and one day could open Flowers by Cassy. Finding an apprenticeship was really difficult. Every single florist from Melbourne to Mornington received my resume and got a phone call. While I kept looking ended up completing VCE and managed to achieve marks in the...

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A little bit of what we love to do...


At the beginning of this year we launched our brand new website! As part of the launch our team spent a day with the talented crew at head on media to do a photo shoot, and as part of that, they created this short GIF - a little behind the scenes snippet of how we put our bunches together. Each day we offer a new bunch of beautiful, fresh blooms in 4 different sizes and packaging options. We were the first in Melbourne to offer this kind of floristry and four years on we are still loving it and feel inspired each and every day to curate a beautiful bunch for our customers.

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