Thinking about a career in floristry? This is where you start. Most people enter the floristry industry blind—taking whatever job they can find, hoping they'll learn the ropes. But what if you could walk into your first role already understanding how the industry really works?
What Makes Petals to Profession Unique?
Petals to Profession isn't just a floristry course. It's your insider's guide to the entire industry, taught by someone who's climbed every rung of the ladder.
Meet Your Mentor: Cassy Canterford
Meet your teacher Cassy Canterford: Nearly 3 decades in floristry, and she's done it all. She started as an apprentice working her way up to florist, then senior florist, went out freelancing, and eventually opened her own successful flower business.
Hands-On Learning Experience
Unlike traditional courses, Petals to Profession offers a hands-on learning experience. You won't just be sitting in a classroom listening to lectures—you'll be getting your hands dirty, creating beautiful arrangements, and learning the ins and outs of the industry firsthand.
Your Six-Week Industry Immersion
This course is deliberately designed to give you a taste of everything florists actually do in their working lives:
Week 1: Bunches, Bouquets & Posies The backbone of shopfront and online floristry. Learn multiple construction methods that you'll use daily in any floristry business.
Week 2: Blooming Bowls & Ceramic Pots Corporate work, events, and home styling. Learn the mechanics (foam, frogs, chicken wire) behind arrangements that last—crucial for flower delivery businesses.
Week 3: Wired for Beauty Wedding season essentials. Learn flower crowns, headbands, corsages, and buttonholes—The little fiddly skills that separate premium florists from the rest.
Week 4: Statement Vases High-end design work. Sophisticated grouping techniques with botanicals like succulents, gumnuts, fresh fruit, and unexpected design elements that command premium prices.
Week 5: Wreaths of the Wild Greenery, texture, interest, and beauty born from ancient tradition. Master the binding techniques used since Egyptian times—when lotus wreaths crowned royalty—through Greek and Roman garland-making, to today's stunning wreath designs.
Week 6: Elevate Your Table The most creative and rewarding work in floristry. Design statement centerpieces and display pieces for receptions, ceremonies, and events—where your artistry becomes the focal point of unforgettable celebrations.
What Makes This Course Different
Every Perspective Covered: Learn from someone who's been the apprentice, the florist, the senior florist, and the business owner. Cassy understands what you need to know at every stage of your career. Working for others, or yourself.
Ready to Bloom in the Floristry Industry?
If you're ready to take your first step into the world of floristry with confidence and knowledge, Petals to Profession is the perfect starting point. Learn from the best, get your hands dirty, and watch your passion for flowers blossom into a successful career.
